The Elephant In The Family Room

By Rene Sonneveld
Packed with actionable insights, The Elephant in the Family Room equips enterprise families with the tools to confront silent threats—unspoken resentments, deep-seated insecurities, lingering fears, and misaligned values—that can quietly erode trust and unity. From power struggles to fractured relationships, this book offers a clear path to bridging generational divides and aligning family and business interests.evolve."
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Drawing of a family arguing
An easy job? Research shows that 70% of family-owned businesses do not survive the second generation and only 13% the third generation. Furthermore, business succession failure also heavily weights on family relationships.

Equip your business family with the tools to tackle silent threats—including unspoken resentments, deep-seated insecurities, lingering fears, and misaligned values—that can shatter even the strongest enterprise families.

Business families face challenges that go far beyond the balance sheet. These unseen forces often remain hidden yet profoundly affect the future of both the family and the enterprise. Drawing on decades of experience advising global business families and C-suite executives, René Sonneveld addresses the “elephant in the family room”—the emotional complexities of enterprise families.

Packed with actionable insights, The Elephant in the Family Room provides enterprise families with the tools to confront power struggles, mend fractured relationships, bridge generational divides, and align family and business interests. Each chapter includes real-life case studies and thought-provoking reflection questions to help you apply key concepts to your unique situation. For lawyers, accountants, trust specialists, family officers, and wealth managers, this book provides a deeper understanding of family dynamics, helping you guide clients with greater empathy and effectiveness. Whether you’re leading a family enterprise or advising one, The Elephant in the Family Room is your essential roadmap to lasting success across generations.

Testimonials

“It’s a must-read, particularly because of the focus on emotions which is the most important part and which most family business books do not tackle.” —Maria Elena Lagomasino, CEO and managing partner, WE Family Offices
“Refreshingly honest . . . Sonneveld’s strength is making abstract emotional challenges feel tangible . . . offer[ing] tools, not just theory. A standout . . . This book is essential if you’re in a family business, work with one, or are trying to avoid becoming your family’s next cautionary tale.” —Manhattan Book Review
“Dealing with business-owning families means mastering human behaviors and sensitivities diligently and managing the interface between family and business governance while honoring the legacy and values that are the backbone of any enterprise. René Sonneveld masterfully guides the reader through the many behavioral aspects that, if left unchecked, can derail any successful business and jeopardize the very foundation of a family’s overall well-being. It's a practitioner’s guide and a must-read for all families facing intergenerational transitions.” —Dr. Kurt Moosmann, executive vice chairman of Elsa Peretti Holding Ltd. and president of the Swiss Single Family Office Association
“The Elephant in the Family Room is a profound and necessary book—one that speaks to the emotional realities behind the strategy, governance, and legacy of family businesses. René Sonneveld brings clarity, empathy, and rare insight to the challenges that so many families face, yet so few dare to name. His work is both a compass and a mirror, guiding families not just to survive, but to grow with honesty, purpose, and connection. Every family business leader—and advisor—should read this book.” —Ruben Azar, executive chairman of Grupo RAS
"René is both a superb listener and a great synthesizer of ideas. He's a coach who takes in all the fine details of a person's story, then picks out patterns and themes that give a valuable explanatory perspective that the client can't easily see for her/himself, and from there delivers insightful suggestions that lead the client to a more lucid self-understanding with positive action points - which is the true value-add of a great coach."
Anthony
Anthony Nahas, PARIS - France
René is a highly sensitive and empathetic person.  Sharing with him is very nice because you sense a deep relationship and feel accompanied by him. With his breadth of knowledge and experience, he has always something of value to contribute. He has helped me to ask myself questions that I might not have asked if I had not had this space.  As a result, I could develop tools that allowed me to be better prepared to face certain situations in the future. I can highly recommend working with him!
Alex
Alex Komaromi, Montevideo - Uruguay
World Series Poker Champion
"I know René as a man with empathy and a deep tangible interest in the people around him. You can see in his eyes that he senses your emotional state. I know that I can always approach him when I need someone to listen and help me find my way. As everyone, René has had his share of darkness and personal crisis to deal with. During these times, he has sustained himself admirably and continued to passionately care for those closest to him while he was not in a good place. For full disclosure, he has been a friend for many years, since business school in fact."
Markus
Markus Stadlmann, Vaduz - Liechtenstein
"René, thanks for asking questions leading to answers so close to my eyes. Sometimes, you need a guide to find the things you've been staring at for years".
Piotr
Piotr Robak, Warsow - POLAND
"René Sonneveld has saved me at least 6 months of erratic thinking aimed at shaping my academic career to fit it into the biopharmaceutical sector. He's uncovered values that I had never identified, and he has smartly pinpointed the right questions. Astonishing how René can dissect your needs and provide shortcuts towards accurate answers. No matter what market you are in, seek his coaching. He'll get your money's worth."”
Fernando
Fernando de Mora, Professor of Pharmacology
Universidad Autónoma de Barcelona
"After being a project manager for building hotels in Russia and managing a family-owned training institute in Vienna, I started to think about what to do next at the age of fifty-five. It seemed like a perfect time for hiring a coach to see what I wanted to do for the next ten years of my life. I had numerous ideas, and coaching with René helped me put them in the right perspective; to understand the interconnection of these ideas. I probably could not have figured this out by just pondering my brain. Therefore, I can highly recommend his coaching to take a step back and get an objective and refreshing view of things."
Peter
Peter Kutschera, Vienna - AUSTRIA
"Rene coaching sessions have been extremely thoughtful, motivational, and to say the least, life changing. His approach of patience combined with encouragements allowed me to tap into aspects of myself and especially to improve the organization of my days. Rene created a natural environment where I could express myself and explore my potential. With each session I could see tangible results and growth. "
Christophe
Christophe Beaud, CEO peoplefone Group
Zurich, Switzerland

"Rene has a wealth of experience in advising senior teams and company boards that transpire and becomes evident when he is coaching you. When he coaches, he combines a rational side, based on his long experience, with an acute observation of details, emotions and empathy of the person. This holistic combination of "head and guts" makes the coaching doubly effective, uncovering solutions that a simple approach would not have achieved. In summary, it is a very effective pleasure having him as a coach."
Salvador
Salvador Barrio, DHL Supply Chain, Madrid - Spain
Paradigm Shift
Every session that I had with Rene had a realization leading to a perspective change and a short term goal to achieve tangible results.

Impact
Rene is highly imaginative and has fantastic skills in picking the right detail in a dialogue, and is always positive. He loves coaching, and it is visible in every minute of my discussions with him. Within a few sessions, my emotional construct shifted from extreme stress to highly optimistic and forward-looking.

Connection
Rene forms connections at an emotional level. No matter how my emotional state was before a session, I always come out of it highly energetic and with a positive outlook.

Once you get to know him, you connect with him for life.
Aravind
Aravind Kona, Commodities Research, Hyderabad, India
“René is a highly qualified businessman, but also a very good coach. He combines his broad experience in different aspects of business and management with his advanced knowledge of coaching using “state of the art” approaches. Being coached by René has been a great experience for me and an invaluable help in different situations.”
Raul
Raul Echeberria, Executive Director at Asociación LatinoamericanA de Internet
Montevideo, Uruguay

How to define a family business?

A family business is a business whose ownership is controlled by a single family where two or more family members significantly influence the direction of the business through management and governance roles, ownership rights, and family relationships.

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Ownership - Family - Business venn diagram
Three overlapping fields of interest, as shown in the Circle Family Business Model adapted from Tagiuri and Davis.
Why family business coaching

To understand the "why" of family business coaching, it is important to understand the ups and downs of the family business.

The human factor can be the business' principal blessing and challenge when family members work in the company. Its success depends on the owner's ability to handle the interplay of family system issues and business system challenges.

The family business may find its strength in a stable ownership group and a long-term and patient perspective. It may have a mission of excellence embedded in ethics and family values and demonstrate solid loyalties and a strong sense of belonging.

"The challenge is to exploit the benefits arising from the family nature of the business while managing the human factor."

On the flip side, there may be competition over resources, power, status, and rewards. Family relationships can be emotionally sensitive. Memories can last long, and there might be concerns about productivity, fairness, decision-making efficiency, and role confusion. The problems in one relationship tend to cross-contaminate the other relationship.

What is family business coaching?

Family business coaching is a positive approach to long-term and sustained leadership development within the family business environment and a valuable complement to creating enduring family governance success. Family business coaching focuses on the family as well as the business.

How does the family business coaching process work?

The family coaching process is a delicate yet rigorous, fact-driven approach that ensures all family members receive proper attention. The process begins with confidential, in-depth interviews, allowing the coach to connect with individuals and understand their perspectives and challenges. By grasping their expectations, values, mission, and vision, the coach builds trust and fosters a creative, collaborative environment. This process helps the coach identify areas of resistance and accountability while ensuring family members feel safe and heard.

The data collection phase is designed to develop a comprehensive understanding of family dynamics while fostering trust among all involved. This process is not meant to be adversarial, but rather an opportunity for everyone to maximize the potential within the family system.

Upon completing data collection, the coach holds a group session with the family to discuss the data from the initial interviews and the learning. The meeting may prompt key questions about what it means to be a high-performing team, how the family wants to experience their family brand, and the necessary components for success, fostering a powerful, transformative family dynamic. 

The aim of the family group meeting is to build an inventory of challenges and opportunities for improvement and create a road map for success.

The coaching begins after the initial family meeting, and specific goals are set. Establishing goals is essential for fostering accountability among family members and business executives. The process integrates individual coaching, team sessions, and periodic family group meetings, maximizing alignment and gauging success. Depending on the complexity, participant numbers, and availability, the coaching engagement may span four to twelve months, ensuring a powerful, transformative experience.

If you want to read more about team coaching, you can check out my blogs.
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